"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Our marketing strategy is very crystal clear. Our marketing team is led by a Vice President- Marketing. Under him Divisional Business Managers are looking after various states in the marketing arena. The Area Business Managers supervising our Business Executives working under the guidance of DBMs, are constantly in touch with the Doctors and C&F. We value our customers with high respect, be it a patient or a big hospital or a trade. We approach the market with ethics and human values.. We have large C&F bases in various states of the country, through which our products are marketed. We have huge list of doctors prescribing our medicines showing not only our dedication to ailing human lives but also doctors’ confidence in our endeveaour.
Currently we operate in Arunachal Pradesh, Andhra Pradesh, Assam, Bihar, Chattisgarh, Jharkhand, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Nagaland, Odisha, Rajasthan, Tripura, Uttar Pradesh, Uttrakhand and West Bengal. We have planned to spread our wings to all four corners of the country by adding marketing staff, expanding product range, and increasing C&Fs. Gradually over a period of time, we also want to enter export market by introducing various generics, OTC, Ayurvedic and herbal products.